Sne Prasad Alam
Founder & Strategy Director
Founder of AI Job Mixer, building the next generation job platform for the AI driven market, while working across AI strategy, smart cities, digital twins, and human centred innovation.
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About Me
I am the founder of AI Job Mixer and Director of Strategy & Marketing at SmartAvatar. Most of my work starts with one question: how can technology genuinely help people, while still protecting the things that make us human? I work across AI, product strategy, smart cities, digital twins, and emerging technology, building resilient products and models that can move from ambitious ideas into something useful, understandable, and real. My background in political science, media, and political communication shapes how I think about power, trust, behaviour, ethics, and public value. For me, innovation is not only about what we can automate or optimise. It is about what we choose to preserve, strengthen, and make more human. I naturally move between technology, policy, society, strategy, and creativity, and I like connecting unlikely dots to build things that can actually last. I also paint, and that creative side matters just as much. Art keeps me close to intuition, emotion, ambiguity, and the humanities. As technology becomes more powerful, I think those qualities become more important, not less. The future I want to help build is not less human because of AI. It is more human because we designed it that way.
Skills
Videos
Images
Projects
Bånded, Civic Safety Platform
Founded and launched Bånded, a civic technology platform focused on street safety and community reporting. Led product strategy, positioning, and pilot deployment, reaching 500 plus users across two cities while working closely with local partners and institutions.
METACITIES, Sustainable Business Models for Digital Twins
Co developed sustainable business models for government owned digital twins as part of the METACITIES project. Focused on long term value creation, public sector adoption, and aligning digital infrastructure with climate, energy, and governance objectives.
AI Job Mixer
Co created AI Job Mixer, a career platform designed to help people navigate algorithm driven hiring. Led product positioning, narrative strategy, and human centric framing to ensure AI augments individuality rather than erases it.
Social Media Strategy & Brand Campaign
Led a diversity focused brand and video campaign at Lightyear, used in investor relations and recruitment. Developed messaging and visual direction to reflect inclusive culture, sustainability, and long term mission. Lightyear’s social media and marketing strategy, working closely with leadership and creative teams. Contributed to content planning, campaign execution, and brand consistency during ...
2x Patent OTA Mobility Services Platform
1. Over-The-Air (OTA) Mobility Services Platform (MSP) This patent introduces an OTA Mobility Services Platform (MSP) designed to deliver services such as software and firmware updates (SOTA and FOTA), client connectivity, remote control, and operation monitoring to vehicles and IoT devices. The platform emphasizes secure and efficient delivery of configuration data, rules, scripts, and other ser...
Work Experience
Communications Intern
Danish Dutch Chamber of Commerce
Feb - August 2023
The DDCC is non-profit network supporting bilateral business and cultural ties between Denmark and the Netherlands. Launched the Chamber’s first social media and newsletter strategy Coordinated cultural and diplomatic events with Nordic embassies Supported executive outreach and member engagement By joining the Danish Chamber, you automatically broaden your network to include all Scandinavian Chambers of Commerce in The Netherlands. Together, we organize #NordicTalks – inspiring business-talks in corporation with the Nordic Embassy’s and the Nordic Council (Nordisk Råd).
Marketing Intern
Lightyear
2022-2023
Lightyear is a Dutch startup building solar-powered electric vehicles to accelerate sustainable mobility. Engaged with investors and supported storytelling during fundraising Led social media marketing team of copywriters and creative designers and balanced it with the needs of the marketing sector Directed a diversity-focused campaign video used for investor storytelling and recruitment Co-developed the social media & marketing strategy for the company’s future brand vision Assisted in marketing project execution during a critical growth phase
Director of Strategy & Marketing
SmartAvatar B.V.
Aug 2024 - Present
SmartAvatar is a European deep-tech studio building AI-driven platforms for smart cities, digital twins, and 6G innovation. Designed the sustainable business model for METACITIES, an EU-funded digital twin platform Co-founded and launched Bånded, a civic engagement app for safety and reporting (iOS & Android) Led investor storytelling, UX messaging, branding, and marketing strategy Represented SmartAvatar at the Digital Twin Consortium and EU partner events Built partnerships across municipalities, universities, and industry stakeholders
Education
MSc Political Communication
University of Amsterdam
2024
The Political Communication track addresses questions at the core of our democratic societies. How do citizens learn about politics in the era of disinformation and algorithm-driven social media? How can journalism survive and thrive? And how can political actors best reach the public? We focus on the interactions (and tensions) between politicians, journalists, audiences and technologies in the modern digital media era.
BSc Political Science & Government
University of Amsterdam
2022
Specialized in Public Policy & Governance which specializes in policy work and adaptation, looking at how people and systems actually work and how we can implement changes that will see change.
BA Media & Information
University of Amsterdam
2024
From social media platforms to the latest in AI, contemporary life is shaped by ever more complex information technologies. The international Bachelor's in Media and Information prepares students for careers at the intersection of technology, information and culture by teaching them to engage critically with new media and the impacts of digitalisation.
Open Source Contributions
Chair of Presidium
S.V. Machiavelli
served as chair to the Presidium running general assembly meeting. Started as secretary and worked with the Political Science Student Association of University of Amsterdam for 4 years
Programme Committee Member of Faculty of Social Sciences
University of Amsterdam
The Programme Committee (PC) is a representative advisory body in which students and teaching staff discuss the quality and content of education. Programme committees consist of half students and half...
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Location
Amsterdam, The Netherlands
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