Sneha Prasad Alam
Director of Strategy & Marketing
Building human centric technology at the intersection of strategy, impact, and art.
Get In Touch
About Me
I am the Director of Strategy and Marketing at SmartAvatar, working at the intersection of digital twins, smart cities, and human centric technology. My work focuses on building systems that serve people first, translating complex technologies into accessible, socially grounded solutions with real civic and community impact. My background is rooted in political science, media, and political communication, which shapes how I approach technology through the lenses of power, narrative, trust, and public value. This foundation naturally led me toward social entrepreneurship, where technology becomes a tool for inclusion, accountability, and collective good rather than extraction. Having lived and worked across Denmark, Silicon Valley, and Amsterdam, I bring a deeply international and multicultural perspective to my work. I am multilingual and comfortable operating across disciplines, sectors, and cultures, bridging policy, technology, and society in both strategic and creative ways. Alongside my professional work, I maintain a creative practice as a painter. Art remains an essential counterbalance to strategy, keeping intuition, emotion, and human expression present in how I design systems and tell stories. I believe the future of technology belongs to those who can combine analytical rigor with empathy, creativity, and global perspective.
Skills
Images
Projects
Bånded, Civic Safety Platform
Founded and launched Bånded, a civic technology platform focused on street safety and community reporting. Led product strategy, positioning, and pilot deployment, reaching 500 plus users across two cities while working closely with local partners and institutions.
METACITIES, Sustainable Business Models for Digital Twins
Co developed sustainable business models for government owned digital twins as part of the METACITIES project. Focused on long term value creation, public sector adoption, and aligning digital infrastructure with climate, energy, and governance objectives.
AI Job Mixer
Co created AI Job Mixer, a career platform designed to help people navigate algorithm driven hiring. Led product positioning, narrative strategy, and human centric framing to ensure AI augments individuality rather than erases it.
Social Media Strategy & Brand Campaign
Led a diversity focused brand and video campaign at Lightyear, used in investor relations and recruitment. Developed messaging and visual direction to reflect inclusive culture, sustainability, and long term mission. Lightyear’s social media and marketing strategy, working closely with leadership and creative teams. Contributed to content planning, campaign execution, and brand consistency during ...
2x Patent OTA Mobility Services Platform
1. Over-The-Air (OTA) Mobility Services Platform (MSP) This patent introduces an OTA Mobility Services Platform (MSP) designed to deliver services such as software and firmware updates (SOTA and FOTA), client connectivity, remote control, and operation monitoring to vehicles and IoT devices. The platform emphasizes secure and efficient delivery of configuration data, rules, scripts, and other ser...
Work Experience
Communications Intern
Danish Dutch Chamber of Commerce
Feb - August 2023
The DDCC is non-profit network supporting bilateral business and cultural ties between Denmark and the Netherlands. Launched the Chamber’s first social media and newsletter strategy Coordinated cultural and diplomatic events with Nordic embassies Supported executive outreach and member engagement By joining the Danish Chamber, you automatically broaden your network to include all Scandinavian Chambers of Commerce in The Netherlands. Together, we organize #NordicTalks – inspiring business-talks in corporation with the Nordic Embassy’s and the Nordic Council (Nordisk Råd).
Marketing Intern
Lightyear
2022-2023
Lightyear is a Dutch startup building solar-powered electric vehicles to accelerate sustainable mobility. Engaged with investors and supported storytelling during fundraising Led social media marketing team of copywriters and creative designers and balanced it with the needs of the marketing sector Directed a diversity-focused campaign video used for investor storytelling and recruitment Co-developed the social media & marketing strategy for the company’s future brand vision Assisted in marketing project execution during a critical growth phase
Director of Strategy & Marketing
SmartAvatar B.V.
Aug 2024 - Present
SmartAvatar is a European deep-tech studio building AI-driven platforms for smart cities, digital twins, and 6G innovation. Designed the sustainable business model for METACITIES, an EU-funded digital twin platform Co-founded and launched Bånded, a civic engagement app for safety and reporting (iOS & Android) Led investor storytelling, UX messaging, branding, and marketing strategy Represented SmartAvatar at the Digital Twin Consortium and EU partner events Built partnerships across municipalities, universities, and industry stakeholders
Education
MSc Political Communication
University of Amsterdam
2024
The Political Communication track addresses questions at the core of our democratic societies. How do citizens learn about politics in the era of disinformation and algorithm-driven social media? How can journalism survive and thrive? And how can political actors best reach the public? We focus on the interactions (and tensions) between politicians, journalists, audiences and technologies in the modern digital media era.
BSc Political Science & Government
University of Amsterdam
2022
Specialized in Public Policy & Governance which specializes in policy work and adaptation, looking at how people and systems actually work and how we can implement changes that will see change.
BA Media & Information
University of Amsterdam
2024
From social media platforms to the latest in AI, contemporary life is shaped by ever more complex information technologies. The international Bachelor's in Media and Information prepares students for careers at the intersection of technology, information and culture by teaching them to engage critically with new media and the impacts of digitalisation.
Open Source Contributions
Chair of Presidium
S.V. Machiavelli
served as chair to the Presidium running general assembly meeting. Started as secretary and worked with the Political Science Student Association of University of Amsterdam for 4 years
Programme Committee Member of Faculty of Social Sciences
University of Amsterdam
The Programme Committee (PC) is a representative advisory body in which students and teaching staff discuss the quality and content of education. Programme committees consist of half students and half...
Get In Touch
Location
Amsterdam, The Netherlands
Scan to View Portfolio
Scan this code with your phone to view my portfolio
Add to Apple Wallet